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MAJOR LEAGUE CRICKET
The world's second-most popular sport is making a splash stateside. Major League Cricket debuted in the United States for the very first time in 2023, generating sell outs, with 2024 bringing the Cricket World Cup to Texas, Florida and New York.
In 2022, prior to the official League announcement, JDA's creative team was tasked with creating a timeless and impactful new logo that resonates with new and existing Americans that follow the sport.
Below are some of the concepts that I presented, along with the final official brand mark designed and developed by JDA's incredibly talented Creative Director, Kristi Neville.
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